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Logobook, by Ludovic Houplain
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Signs of our times: A monumental logo compilation � The 2009 Academy Award-winning animated short Logorama, focusing on the use of logos and brands, became a point of reference for corporate culture. Conceived by H5 design studio in Paris, the movie tells the story of our times through the products and services that surround us on a daily basis. Ludovic Houplain, studio director and co-director of the film, conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks that represent our world today.
The monumental archive Houplain amassed is the foundation of this ultimate logo reference guide, featuring approximately 7,000 specimens organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky, and an introduction by Ludovic Houplain explaining the creation process of the film Logorama, from its inception to its finalization.
Logobook is a must-have for any designer, student, or marketing professional, and will be equally fascinating to anyone interested in contemporary culture.
Text in English, French, and German
- Sales Rank: #727599 in Books
- Published on: 2013-05-15
- Original language: English, French, German
- Number of items: 1
- Dimensions: 9.61" h x 2.54" w x 7.07" l, 5.42 pounds
- Binding: Paperback
- 808 pages
About the Author
Ludovic Houplain is the founder of H5, a multidisciplinary design studio established in 1996 in Paris, and co-director of the Oscar-winning short animation film Logorama in 2009. His inventive work for music and cultural institutions as well as luxury industry and advertising can be seen in association with big names like Air, Dior, Cannes Festival, Audi, Citro�n, among others.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Welcome to logo heaven
By Robin
Certainly one of the better books about logos though it's worth saying that this is not a DIY title aimed at designers and full of learned chat from professionals about creating that perfect mark. This is 776 pages stuffed full of the real thing. The back cover says over six thousand, the Taschen website says seven thousand logos are in these pages. I'll settle for a lot and the strength of the book is that these are all practical solid designs that work and many of them have been around for years. If any of the Fortune 500 have logos I bet they are in this book. The coverage is world-wide but the majority are from North America and Europe.
They are arranged alphabetically and a nice touch was starting with numbers before the A selection. The first logo is 007 then 1c, 2wire, 3Com, 3-in-one etc. Throughout the book there is an average of eight to a page with probably half in color and another nice touch is that they are all beautifully printed, no badly screened edges here. Each logo gets brief caption like this: Fisher-Price; Mattel Inc; USA,1984; [Toys, Games & Models] and many get a designer credit too. There is an additional caption feature, a little arrow beside every company that had it's logo in the short movie Logorama. The book's author is Ludovic Houplain and he was the co-director of the short, a frame from it is used on the book's wraparound cover. The back of the book has a huge thirty page company and designer index. Pentagram leads the pack with fifty-nine marks, followed by Landor Associates with forty-four and Lippincott have thirty-three.
If you like looking at logos and appreciating the thought that goes into these designs this well printed title is a bargain. Other publishers would most likely have made this into a two book special but Taschen (as usual) delivers the goods.
0 of 0 people found the following review helpful.
High quality book
By Brian Tran
There's not much to expect when you are buying a book with logos. It's simple to flip through. There's a good variety of designs. For the price I was quite happy with the quality of the print. The paper and ink were high quality and help display the logos at their fullest.
0 of 0 people found the following review helpful.
Excellent companion to the movie
By Michael Manning
This book is a compilation of thousands of logos, alphabetically arranged. It is not complete, but it is comprehensive. A Taschen Publishing title, it has that company's always excellent quality. One thing I did not not glean before ordering is the sheer size of the volume - it is a very thick book. Overall, a wonderful browsing book - you will not find a better compilation anywhere.
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