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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
- Published on: 2015-11-26
- Original language: English
- Dimensions: 9.69" h x 1.53" w x 7.44" l, .0 pounds
- Binding: Paperback
- 770 pages
Review
‘Every teacher of marketing should read this book…’ Quarterly Review of Marketing
‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
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