Download PDF Taken at the flood : the story of Albert D. Lasker., by John Gunther
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Taken at the flood : the story of Albert D. Lasker., by John Gunther
Download PDF Taken at the flood : the story of Albert D. Lasker., by John Gunther
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- Sales Rank: #11226942 in Books
- Published on: 1960
- Binding: Paperback
Most helpful customer reviews
8 of 8 people found the following review helpful.
A biography of an important advertising leader in the U.S.
By A Customer
Albert Lasker's claim to fame rests on several things. first was his popularization of advertising trends new to consumers in the 20th century. These included "Reason Why" advertising, which plainly stated why one product should be purchased over another, the testimonial, in which Lasker used celebrities to help sell products, and finally the preemptive ad, in which a company claimed as unique a proceedure followed by all. Second was his ability to attract advertising geniuses to his agency, Lord and Thomas. Perhaps one of the most important was Claude Hopkins, who brought marketing devices such as couponing, sampling and market research to advertising. Finally was Lasker's contribution to American politics. Despite that people like Bruce Barton or late Rosser Reeves introduced modern ad techniques to politics, it was acutally Lasker, working for Warren Harding inthe 1920 election, who made the marriage of politics, advertising and modern technology complete.
0 of 0 people found the following review helpful.
Fantastic!
By A Customer
This is a must read! It is brilliantly written. John Gunther is an excellent author. I really enjoyed this book about Albert D. Lasker!
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